I swear, Stephen and Jon, that what I’m about to tell you about the priorities of today’s journalism will be the truth, so help me, help me … help me …
that Country Music Television has signed Chris Nelson to a one-year
$100,000 deal to watch reruns of "The Dukes of Hazzard" on the cable channel and write blog postings for the network’s Web site. More below:
February, shortly after an ad for the position was placed in several
industry publications. You can find the job application on Country Music Television’s Web site.
This sounds very similar to my prediction
that companies would sign bloggers to endorsement deals. It’s a clever
PR stunt. The key question I have at this stage with this and any such
program that compensates a blogger is: where is the transparency?
– Via Steve Rubel at MicroPersuasion