Name that film!
“Filmmaker Robert Greenwald thought he’d come up with a great name for his new film: ‘Wal-Mart: The High Cost of Low Price’ … “
[B]ut then language framer George Lakoff wisely pointed out that people will primarily remember Wal-Mart and “low price,” basically reinforcing Wal-Mart’s frame. So Greenwald is ditching that title… this is a good sign — at least we are thinking about this stuff ahead of time. Now Greenwald has launched a little contest to rename the film. All ye smarty-pants out there: come up with the name that nails Wal-Mart, and win the contest. (Robert Greenwald) [Via Alternet’s PEEK]
Hmmm…
“Always High Prices”?
Something that reverses their spin.
WAL-MART: Hey, What’s That Big Sucking Sound?
My suggestion?
How Low Can You Go?
I like the reference to union busting (Matewan) and corporate serfdom.
UP AGAINST THE WAL: The high cost of low prices.
I like the idea of keeping “The high cost of low prices” but this way you don’t have the immediate association with Wal-Mart. Plus, it’s a memorable title and describes precisely the situation many rural Americans are in with regard to shopping choices.
Wal-Mart- How a smiley face killed small town America.
Wal-Mart: Footprints On My Head
I guess “Pay for our cheap stuff and then use your tax dollars to pay our employees’ food stamps and Medicaid” wouldn’t fit onto a marquee?
The hidden cost of Wal Mart?
I’ve offered this:
Wal-Mart: the high price of really cheap.
It’s all in the nuance. Why doesn’t Wal-Mart use the word "cheap" instead of "low price"? Because cheap implies shoddy, low grade… not just low cost.
Walmart’s Wicked Ways
I like alliteration. đŸ˜‰
If you need a more litteral addendum, I’d go with:
Walmart’s Wicked Ways: Why Cheap is Costly