I Don’t Like the Absinthe Ad!

I don’t like the Absinthe ad because I don’t think a progressive site should be advertising intoxicants (is the stuff considered liquor?)
Also, the ad itself, showing a beautiful woman with cleavage…what’s next an ad for Budweiser with the Swiss Mudwrestling Team?

I’ve got nothing against beautiful women and cleavage, but using them in ads for anything besides clothing seems kind of demeaning to me.

What do the rest of you think?