Campaigns have different ways of looking at voters that can also change over time. But a basic way of looking at a voter is to look at their voting history. For our purposes here, forget about people who were too young to vote in 2008 or 2010. Take the universe of people who were registered to vote in 2008 and are still registered today. They had the opportunity to vote in the 2008, 2010, and 2012 primaries, and they had the opportunity to vote in the 2008 and 2010 general elections. So, that’s a maximum of five elections and a minimum of zero. Let’s forget about zero because they might have even been dropped off the active roll. Each voter in this universe can be assigned a number between 1 and 5. Five would be for someone who has voted in all five elections and one would be someone who voted in just one of those five elections (probably for president in 2008).
The next step is to look at one of two things. If the state has partisan registration, which party is the voter registered with? If the state doesn’t have partisan registration, which party primaries (if any) did they vote in?
Armed with this data, the campaigns can identify their strong supporters, their weak supporters, and those that fall somewhere in between. These days, the campaigns have much more information about us like what magazines we subscribe to and god knows what else. But we don’t need to make this too complicated.
When it comes to the fours and the fives, those voters will get themselves to the polls on their own without cajoling from the campaigns. They are the lowest priority. It’s the ones, twos, and threes that need attention. If you haven’t voted since November 2008, it is not a safe bet that you will vote next Tuesday. If you never vote in primaries, you are not a totally committed voter. So, the main focus of the campaigns should be to focus on these “unlikely” voters first. This is much easier to do in states with early voting. You start with the ones, two, and threes, plus the new registrants who have never voted before, and you try to get them to the polls. Then, by Election Day, you can focus on making sure the fours and fives didn’t get a flat-tire or wind up with a sick child or an overflowing toilet.
In this way, you winnow down the list until you have wrung every last vote out of the registered voter pool.
Let’s look at this in action in Florida:
A trusted Democratic operative sent us some data on the early and absentee ballot vote in Florida so far to make the point that Barack Obama is crushing Mitt Romney when it comes to banking the votes of sporadic and infrequent voters before election day. So far more than 3 million Floridians have cast a ballot by absentee, mail-in ballot or in-person early vote ballot. Democrats lead by more than 60,000 votes, but it’s the unlikely voter numbers that jump out:
Of the nearly 414,000 Floridians who did not vote in the last three general elections, Democrats have an advantage of more than 53,000 votes. Of the more than 482,000 Floridians who have only voted in one of the last three general elections, Democrats lead by more than 77,000 – a total of more than 132,000.
This measure is slightly different. It measures voters by whether they voted in the general elections of 2010, 2008, and 2006. I don’t understand why they did it that way because it adds two years beyond what is necessary and ignores primary voting which is very informative. But, whatever, the principles are the same.
The Democrats are aggressively banking the hardest to get votes. They are whittling down their list to make it more manageable on Election Day. The advantage is not just that they got a vote that they might have otherwise lost, but that they can focus on a smaller universe of people who are easier to persuade to go out and vote because they are used to voting.
When people talk about the ground game, this is how it manifests itself. The Republicans are slapping themselves on the back because they have succeeded in limiting the Democrats’ overall early voting advantage by curtailing the hours. They think they are doing better than 2008 as a result. But the Democrats aren’t focusing on getting their reliable voters to the polls, yet.
To put it another way, that 132,000 vote advantage the Florida Dems have wracked up among sporadic voters cannot be replicated in Pennsylvania because we don’t have early voting. Would the Republicans like to spot us that advantage in Pennsylvania? Would they argue that they’re doing better than in 2008 if they did?
Smart is better than dumb and organized is better than disorganized. Obama has a big ground advantage, and it will show up in states with early voting more than in states without it.
All very true, and may it be enough to get our man over the finish line!
Today I listened to some of Randi Rhodes’ show while driving around town and she told of her early voting experience in Florida. She went to the early voting place and the line was really long. Her wait was ultimately two hours.
The people who stuck it out were the Democrats. They were talking and having a nice time waiting forever to vote. But they were determined and they planned their day around it, expecting to be inconvenienced, because they felt that the Powers That Be were determined to keep them from voting.
When Republicans would come along to early vote, they would get in line and ask how quickly it’s moving, etc. and found out that the wait will be long. Almost universally, they would say “Forget it. Mitt Romney isn’t worth two hours of my time.” And they would leave.
Moral to the story: When you try to take something away from someone that they might otherwise take for granted – and go about it so blatantly, you might just make them extra determined to keep it.
Meanwhile, those people who knew they were not the target of voter suppression just walked away because you made it too hard for them to bother.
Is that story based on how many cases? It is a very interesting story, and I hope that it is true, but would like to know how strong the story is.
It’s just her experience voting at her nearby early voting location (Palm Beach County, FL – I think) last weekend. Nothing scientific. So who knows.
A caller had made the point that, by trying to disenfranchise certain types of voters, it would just make those certain types of people more determined to exercise their right to vote just because someone’s trying to take it away from them. This was her story to illustrate his point.
This is consistent with that Slate article I posted link to about the Democrat’s far advanced microtargeting systems versus the Republican’s old school (but not that long ago state-of-the-art) lists and data mining methods.
Since I read that article I’ve been seeing it all over. Basically the GOP and their supporters are taking the carpet bombing approach. We have been getting a MINIMUM of 4 mailings a day and 6 calls – usually robo calls – from the reich wing. They all say the same things about evil Obama. A simple lookup on-line would find that although we’re registered unaffiliated now we are long-time registered Democrats with past contributions to Clinton and Obama.
It’s the same thing with TV and web ads – indiscriminate carpet bombing. Who they hell do they think they are going to reach with an ad on Daily Kos?
The good news is that all those wasted ads cost them money and time. Meanwhile we’ve received FIVE – count them, five – mailers from the left in the past month. Two from Obama’s team with instructions on early voting – one from the Democratic party with their recommended votes on downticket races. Then two very well targeted at my 18 year old daughter who is registered unaffiliated and doesn’t have any online data indicating her position. A thoughtful planned parenthood letter showing the woman’s services they provide that Mittler (what my daughter calls him) would cut, and an Obama ad showing what Romney/Ryan’s budget would do to her college costs.
Very efficient, very targeted. They are WAY beyond knowing just who might vote for them … they have a great idea where people stand, who might be persuadable, and what it is going to take to get them in the voting booth.
Today I got an email from the local Obama team thanking me for voting yesterday and asking me to help get others to the polls. Brilliant.
A week or so ago I posted here that I was skeptical that Obama’s ground game was as much of an advantage as advertised. Now that I’ve read about and witnessed first hand their advanced microtargeting methods – stuff they didn’t have 4 years ago – I have completely reversed my position.
And don’t look now, but on 538’s Nov 6 forecast Obama has gained back about 3/4ths of the ground he lost during the debate bounce. His estimated probability of winning fell from 87.1% on October 4 down to 61.1% on October 12. You may remember just how depressing that day was – on that one day alone his probability dropped 5%. He’s now at 80.8%.
If tomorrow’s economic numbers are good (and the forecasts and leading indicators suggest they will be) that will probably clinch it.
My experience re:early voting was getting an OFA email asking that I commit to vote early by mail, which I did. Got my ballot and mailed it, but OFA sent an email saying the BOE hadn’t rec’d it yet. So, they were obviously checking to see who needed follow up.
Once the BOE showed they got my ballot, OFA thanked me for voting.
I began working as an OFA data coordinator over a year ago. The new software is a joy to work with for the most part and a great improvement over what we were using back in 2008 and 2010. We have early voting here and as of today, about 15% of our total registered voters are in the bank. The list narrows accordingly – no more wasted calls.
It is much better now and makes our jobs easier. Thank you for helping!
Thanks to you as well;-)
On the Florida example, did he specify 2010, 2008, and 2006? Because in a lot of places there are also local November elections (city councils, school boards, judgeships, ballot measures, whatever) in the odd years. Those are general elections, too. So what he’d then be measuring is people who’ve voted in non-presidential general elections (2009, 2010, 2011) and those who haven’t voted since at least the last presidential election. That would make more sense.
That’s a good point, and it’s quite true here in NY. The odd years are for local elections, which means that reliable voters are voting every year, not just every other.
No, they didn’t specify, but the local elections won’t distinguish voters from each other. If you vote in elections when no federal office is on the ballot, then you are self-motivated. You can learn the same thing from just looking at the primaries.
My database can tell me EXACTLY how many elections you voted in for the last 6 years.
I am running in SD. SD is a red state. Thus, going door-to-door, I am 60% likely to find a Repuke voter or Repuke-leaning I.
We use a database. I don’t know the full algorithm, but it gives us a list of “persuadables”. I concentrate on the persuadables and low-voting Dems. That is the plan for the weekend. We ignore OUR OWN VOTERS, the faithful Dems, and the faithful Repukes. We did one mailing to faithful dems, but that’s it. With persuadables and low-vote dems, I still have 2400 doors for this weekend (I work with the person running on the other house, so I have about 1200 or so).
The Repukes send my family postcards all the time. A huge waste of money. We will NEVER vote Repuke. My opponent uses billboards. Almost no dems use billboards. I do yard signs, large signs, but no billboards. Huge waste of money.