At least we don’t have to worry that the Heritage Foundation will be empowered by Jim DeMint’s deep thinking. All he’s got is an idea to do some research into how to market tea bagger ideas better in the marketplace. He says, “one lesson I learned in marketing is that, for consumers and voters, perception is reality.” So, really, his plan is to research how to best distort people’s perception so that they accept his alternative reality. He doesn’t plan on using his think tank to come up with new ideas that might appeal to the voters, but, instead, to change what they want.
Sounds like he’s going to create a soul-crushing environment at the Foundation where actual intellectual activity is discouraged.
