Some regard unwieldy nominalizations as alarming evidence of the depraved zeitgeist” and some regard the use of “zeitgeist” as a pretentious display of intellectualized hauteur. If your first instinct is to slap the mouth that utters “jejune,” then you know what I am talking about. We don’t want to be dazzled by your extensive vocabulary; we want to understand what you are saying. When I tell you that something was an “epic fail” rather than an “epic failure,” I am not bastardizing ordinary usage for the giggles. I am emphasizing the degree, nay the completeness, of the failure in question. I am saying that this was no ordinary mistake. Anyone can lose, but not everyone is a loser. Shall I treat all losers the same? What shall I say about losses that are epic? Al Gore and Mitt Romney both thought the polls were predicting a win for them. Only one of them was an Epic Fail. The other got the refuse from the Supreme Court.

I’ll write what I want to write, and you will read it and like it.

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