Steve M. compares the Democratic National Convention to an informercial and contrasts that to the coming Nuremberg rally we should expect from the Republican side, and I think that’s fair. But I think it’s important to think about why informercials and hate rallies exist despite being immensely annoying.
The television is filled with people trying to sell us crap. Most commonly, this can be done in thirty seconds, but a harder sell requires more time. I mean, people just aren’t inclined to spend $1,600 on a junk piece of exercise equipment that will clutter up their basement, so it just makes sense to spend 30 minutes to make the case. The thing is, they sell a lot of Bowflexes. They also sell a lot of Thighmasters, and I assume the OxiClean is moving like hot cakes. Informercials exist because they’re effective. The product can be good, like a George Foreman Grill, or a complete rip-off, like whatever Clint Eastwood was trying to do with that chair at the 2012 Republican National Convention.
Some people like Joe Biden and Kamala Harris, but others need to be convinced. That’s what the Democratic National Convention is for, and that’s why it makes little sense to complain that there are Republicans making appearances there. For example, in November 2014, John Kasich carried 86 of Ohio’s 88 counties as he was being reelected as governor by a 64 percent to 33 percent margin. According to FiveThirtyEight’s average of polls, Joe Biden is currently leading Donald Trump by a miniscule 46.8 to 46.3 percent margin. If Biden didn’t give Kasich a prominent speaking spot at the convention, it would be political malpractice. He needs Kasich voters to put him over the top in Ohio, which is obvious when you realize that nearly two-thirds of Ohioans are Kasich voters. Call it an infomercial if you want, but it has a good chance of working.
Hate rallies rely on a different kind psychological dark art. People behave differently in large groups. There’s a certain allure to a gigantic crowd of like-minded individuals acting in concert. Size is its own kind of argument. Big crowds are important, but so are big flags, big stages, and big venues. This works for any kind of rally, whether fascist or not. But making it okay for people to openly hate is a trick that takes some work. People intuitively know this is wrong, so they need permission to go against their instincts and what they’ve been taught. Safety in crowds make it possible to let your inner racist out. If you say it on YouTube, you could be out of a job by lunchtime, but attending a rally for the president of the United States is protected behavior.
Hate rallies don’t work as informercials. The audience is atomized and passive. There’s no grandeur or awe-inspiring settings. If you want to sell hate on television, you need to do it less formally, by airing a nightly hour of Bill O’Reilly or Tucker Carlson or Laura Ingraham or Sean Hannity. This is really effective, but it doesn’t work for a political convention because racism as a hard sell is a turnoff, even to many racists. Just try to picture Hitler making the case for the Final Solution over Zoom.
The Democrats’ convention might not make a whole lot of difference either way, but they will make some sales. If they make enough sales to win Ohio, it will be a very big deal. The Republicans will try to run a Nuremberg rally through Zoom, and I don’t think it’s going to help them.