There are different kinds of Trump supporters and different reasons why they’ll abandon him.
For me, there has really only been three things that could make a major dent in Donald Trump’s support, but to understand this you have to understand that Trump has several flavors of supporters.
The first is the folks who were initially skeptical or even hostile to his campaign but got on the bandwagon either when he won the nomination (team-players) or after he brought a shocking victory over Hillary Clinton (“I was wrong about him”). These are situational supporters, but some of them eventually fell in love and became members of the cult.
The second are mostly traditional Republicans who were always wishing for someone who would be more aggressive against the Democrats and other groups that they hate. Trump was the fulfillment of their political dreams. They love him not so much because he beat Hillary but because he broke all the norms to do it. They enjoyed the show so much that they’re forever loyal. They feel like Trump is the only one who will truly stick up for them. This group also includes people on the far-right (e.g. white nationalists and some evangelicals) who previously supported third party candidates or simply didn’t vote.
The third group is made up of untraditional Republicans and can be further subdivided because it includes people from the left (disaffected white labor) and the non-ideological middle (apathetic low-propensity voters). They bought into the image of Trump as a successful businessman and non-aligned politician who would go to Washington DC and blow things up for both parties. For whatever reasons, they simply can’t detect Trump’s transparently fraudulent persona.
People from the first group are the most likely to leave the cult of Trump for the simple reason that their relationship was transactional from the start. They didn’t love him, at least at first, and only came around when he delivered a huge victory. If they think he’s incapable of bringing more victories or, worse, is an actual hindrance, they’ll consider dropping their support.
People from the second group are unlikely to ever abandon Trump and will support him until he’s no longer a possible candidate in 2024. Were he to be imprisoned or otherwise ruled ineligible, they’d be forced to find a new champion.
People from the third group are similarly loyal, but their support is built on a mirage. Anything that exposes that mirage has the potential to eat into that support. For example, if Trump’s financial records (soon to be in the hands of Congressional Democrats) reveal that he’s nowhere near a billionaire, or if it becomes indisputable that he’s been ripping them off and treating them as dupes. Remember, these folks didn’t start out as Republicans. In fact, many of them hated the Republicans or saw no difference between them and the Democrats. Sucked in by his charisma and braggadocios personality, they’re attraction is to Trump,
The new investigation of Trump’s fundraising mechanism, Save America PAC could impact this third group. That’s particularly true if it can be demonstrated that Trump stirred up the controversy over the election results in a cynical ploy to raise money.
I was amazed to learn from former U.S. Attorney for the Southern District of New York, Geoffrey Berman, that Steve Bannon managed to convinced hundreds of thousands of Americans to donate to his fund for building a border wall.
Of course, Bannon and his confederates built very little wall and kept much of the money for themselves. Trump pardoned him for this but he’s just been arrested in New York on the same basic charges.
Trump’s scheme with the Save America PAC is functionally the same. Money was raised to fight the election results and then spent on many other things. However, as explained by Greg Sargent, the scam was ten times larger than what Bannon attempted.
As the Jan. 6 House select committee documented, Trump and his allies raised as much as $250 million with countless texts and emails that were full of lies about the 2020 election. Some missives, which were sent out in the run-up to Jan. 6, 2021, called for donations to an “Official Election Defense Fund.”
But that fund didn’t exist, the committee demonstrated. Much of the money flowed to the newly created Save America PAC, not “election-related litigation.” That PAC donated millions to groups connected to top Trump advisers, the committee claimed, such as former White House chief of staff Mark Meadows.
I know it is sometimes difficult to convince the victim of a scam that they’ve been snookered, but few things make a person angrier than getting taken for a ride. The more Trump’s fortune is exposed as a house of cards, the fewer people will see him as a grand success story. If people come to believe that Trump never really believed the election was stolen but used the idea as an excuse to separate them from their money, that will erode some of his support. That he attempted to effect a coup despite knowing he lost can get lost in this narrative, but it hardly helps matters.
So, the three things that can drain Trump’s support are losing his transactional value, no longer having a viable political future, and being exposed as a fraud. All of these things can easily be combined if the right set of charges are brought against him. And, based on the New York Times’ reporting, it looks like that effort has progressed to a very advanced degree.
Justice Department officials have seized the phones of two top advisers to former President Donald J. Trump and blanketed his aides with about 40 subpoenas in a substantial escalation of the investigation into his efforts to subvert the 2020 election, people familiar with the inquiry said on Monday.
Additionally, the House January 6 committee is gearing up for more hearings at the end of September. Their final report will be delivered after the midterms, in December, and it will help puncture the fake Trump persona even more.
Trump’s support can seem immovable but it will not last forever.