Author: WereBear

Why aren’t we reaching beyond our damnable 50% barrier? Because we’ve reached the limit of the people who think like we do, who are swayed by what sways us. We have to go for the emotional appeal now. It seems...

I watched McCain’s ad recently, and once I stopped reacting as a person, and instead regarded it as a Brand professional… I was astonished. The Republicans are running away from their Brand. That’s why they are...