Name that film!
“Filmmaker Robert Greenwald thought he’d come up with a great name for his new film: ‘Wal-Mart: The High Cost of Low Price’ … “
[B]ut then language framer George Lakoff wisely pointed out that people will primarily remember Wal-Mart and “low price,” basically reinforcing Wal-Mart’s frame. So Greenwald is ditching that title… this is a good sign — at least we are thinking about this stuff ahead of time. Now Greenwald has launched a little contest to rename the film. All ye smarty-pants out there: come up with the name that nails Wal-Mart, and win the contest. (Robert Greenwald) [Via Alternet’s PEEK]