Campaign strategies in a nutshell:
McCain: Obama is a BIG SCARY BLACK MAN! And I’m a WAR HERO!
Obama: I’m actually a cute, cuddly teddy bear with good judgment, and its safe for white people to vote for me. My opponent is a war hero, but he’s also JUST LIKE BUSH, and he’s a REPUBLICAN.
And that’s probably as much of a narrative as many uninformed, attention span limited Americans can handle. So, the election will come down to who is scarier: the Black Guy, or the Angry Old White Republican Dude.*
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* Assuming always that enough of the black guy’s voters actually get to vote or have their votes counted.