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America is Now the Most Admired Country Globally – Jumping to the Top of the 2009 Anholt-GfK Roper Nation Brands Index

  • United States Experiences Biggest Improvement in Reputation Among 50 Countries Measured
  • Anholt Attributes Change to the Election of Barack Obama

    NEW YORK – October 5, 2009 – Brand America is now ranked #1 by global citizens, according to the GfK Roper Public Affairs & Media, a division of GfK Custom Research North America. Results from the 2009 Anholt-GfK Roper Nation Brands Index(NBI), which measures the global image of 50 countries, show the United States taking the top spot as the country with the best overall brand, up from seventh last year.

    “What’s really remarkable is that in all my years studying national reputation, I have never seen any country experience such a dramatic change in its standing as we see for the United States in 2009,” explains Simon Anholt, NBI founder and an independent advisor to over a dozen national governments around the world. “Despite recent economic turmoil, the U.S. actually gained significant ground. The results suggest that the new U.S. administration has been well received abroad and the American electorate’s decision to vote in President Obama has given the United States the status of the world’s most admired country.”

    • “While most nations’ reputation does not undergo major change from year to year, the U.S. has clearly bucked the trend. What’s key for the U.S. and other world’s leading nations is to strike while the iron is hot and develop focused policies and communication that draw businesses, financial investors and tourists — in order to help lift their national economies and their global credibility.”

    What good is the #1 rating?  I do hope it will make economic recovery sooner and start job creation by increased exports. The low dollar rate must be another big stimulus. Or is it just a ‘feel good’ rating of the USA in the world?

    "But I will not let myself be reduced to silence."

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