Progress Pond

Casual Suggestion

Heh:

Last November, political adman Chris Mottola showed two sets of mock commercials to focus groups of Democratic primary voters: one for his client, Sen. Arlen Specter, and another that anticipated the moves of Rep. Joe Sestak, the opponent.

“We played out the whole campaign,” Mottola said, and the results were ominous. “Afterward, I spent two days in the fetal position.”

Mottola probably should have stayed in the fetal position for the remainder of the campaign.

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