It’s interesting to reflect on the possibility that the outcome of the baseball season could have some minor impact on the political future of the country. At least, as far as how media buyers devise their strategies, it matters a lot whether certain teams do or do not make the playoffs.
The reason? People still watch sporting events live, which means that they are much more likely to actually sit through the accompanying advertising than they are when watching ordinary network or cable television.
So, for example, media buyers will be able to buys ads that people will watch in the Kansas City market because the Royals are going to the playoffs, but they won’t be able to buy them in Denver market because the Rockies are terrible.
And, assuming advertising is effective at all, this will have some small impact on who does or does not win elections.
