It’s interesting to reflect on the possibility that the outcome of the baseball season could have some minor impact on the political future of the country. At least, as far as how media buyers devise their strategies, it matters a lot whether certain teams do or do not make the playoffs.
The reason? People still watch sporting events live, which means that they are much more likely to actually sit through the accompanying advertising than they are when watching ordinary network or cable television.
So, for example, media buyers will be able to buys ads that people will watch in the Kansas City market because the Royals are going to the playoffs, but they won’t be able to buy them in Denver market because the Rockies are terrible.
And, assuming advertising is effective at all, this will have some small impact on who does or does not win elections.
So, for example, media buyers will be able to buys ads that people will watch in the Kansas City market because the Royals are going to the playoffs, but they won’t be able to buy them in Denver market because the Rockies are terrible.
Both cities have NFL teams, though.
Commercials are for beer and bathroom breaks.
notable that this DC-based writer doesn’t know that there are two teams in Los Angeles, both of them headed for the playoffs. They might be correct that TBS ads would be cheaper than L.A. local TV.
also notable that with as many as 4 California teams in the playoffs, they don’t mention any ad buys for CA-Gov, which suggests that Kashkari doesn’t have enough money to even pretend to be serious. You better believe there were Meg Whitman ads during the ’10 playoffs.
Not that concerned about this post’s content, but: best headline ever. Because that’s one of my favorite TH songs ever and not that many people know the song. Saw them live in Toronto on this tour. They were awesome.
So we should root for the Yankees and Angels to fight it out for the AL pennant and for the Nationals & Dodgers to fight it out for the NL pennant?