I almost never agree with First Read’s take on anything, but they’ve basically stolen my piece, so I have no choice but to agree with them on this one:
“In today’s highly polarized political world, this is how you win elections — by motivating your base and by recognizing there are few swing voters left. But it also makes governing harder, especially when the parties are trading electoral victories every two years (with Democrats benefitting from presidential turnouts, and with Republicans benefitting from midterm turnouts). When you have data-driven candidates appealing to win 51% of voters, it means that a president’s job-approval rating is never going to get much higher than that, and it means that bipartisan policy goals (like the TPP free-trade agreement) are the exception rather than the rule.”
“Bottom line: Campaigns don’t engage in persuasion anymore. They simply look for unmotivated like-minded potential voters and find an issue to motivate them. And if someone wins office by not having to persuade a voter who actually swings between the two parties, there isn’t any motivation for said elected official to compromise. This cycle of polarization will continue until someone wins a massive election based on a different premise.”
Hey, maybe they came up with it on their own.
You never know.
