In the 1970’s, the U.S. Navy decided that they wanted an independent assessment of how difficult it was to read and understand their training manuals. The result was something called “the Flesch-Kincaid scale,” which will take a given piece of text and let you know what grade level of reading proficiency you need master in order to comprehend it.
Using that scale, a company called Factba.se went and looked at the interviews, speeches and press conferences from presidents going back all the way to Herbert Hoover. What they discovered is pretty interesting. For example, George W. Bush actually had a modestly bigger vocabulary than his father and both he and FDR spoke at a seventh grade reading level. Hoover and Jimmy Carter, by contrast, spoke at an eleventh grade reading level, while Obama was assessed at tenth grade and Eisenhower, Kennedy, Nixon, Ford and Clinton clocked in at ninth grade. Donald Trump’s number was 4.6, so we can generously round that up to fifth grade. Basically, your typical eight year-old can read a transcript of anything Trump says and understand it without difficulty.
Of course, at a 2015 rally in South Carolina, Trump famously boasted, “I know words. I have the best words.” Whether he knows a lot of words or not, he doesn’t use very many of them.
That doesn’t keep him from complaining that he’s not considered an elite or from telling his supporters that they’re the real elite.
“I always hear about the elite. . . . They’re elite? I went to better schools than they did. I was a better student than they were. I live in a bigger, more beautiful apartment, and I live in the White House, too, which is really great. . . . I think we’re the elites. They’re not the elites.”
In fact, he’s taken to calling his fans the “Super-Elite.”
Barry Thompson, a 58-year-old Trump supporter from the Minneapolis suburb of Cottage Grove, said that he hadn’t heard the president’s riff on the “super elite” but that he likes it. A woman standing in line behind him shook her head and disagreed: “He’s not an elite. He’s a billionaire, but he talks on our level. He talks to us.”
There’s some secret elixir in those quotes. How do you say that someone is a billionaire but he’s not an elite?
Well, you can say that if the billionaire talks at your level and your level is not elite. Many people might not realize that Trump is resonating with them in large part because he doesn’t use any hifalutin language that makes them feel inadequate in some way, but at least some of them are aware of this and don’t mind mentioning it as one of things about Trump that they find appealing.
Strangely, it makes them want to have a beer with him even though he doesn’t drink beer and claims to have never touched a drop of alcohol in his life. It makes them think that he understands and cares about their problems even though Trump was a millionaire by the time he was eight years old and has shown no sincere signs of caring about anyone but himself in his entire life.
It might be exasperating for college graduates, but Trump’s mangling of the English language and his fifth grade way of expressing himself has helped him form a strong bond with a lot of people who actually want a president that doesn’t challenge them intellectually.
What’s also frustrating is that another part of Trump’s appeal to these folks, many of whom were lifelong Democrats, is that he wasn’t strongly associated with either party and so became a vehicle for a lot of people who wanted to someone take “a wrecking ball” to Washington DC and its elites. That’s an understandable sentiment, but Trump has aligned himself in most things with the far right of the Republican Party. Obviously, his nominations to the federal courts reflect this, but so do his policies on climate, taxation, regulation, race, immigration, and women’s issues.
The main areas where he’s taking a wrecking ball to both sides of the establishment are on trade and tariffs, and on the American postwar global infrastructure and alliances. I’d add in the war on the FBI and the intelligence community, but the GOP seems to be going along with this with considerably less fuss than they are his trade wars and assaults on NATO and our closest foreign friends.
A working class guy from Cottage Grove, Minnesota doesn’t have any obvious reason to want the President to be chummy with North Korea and Russia while alienating Germany, Japan, and the United Kingdom, nor would it seem he’d want a president who loads the judiciary up with Federalist Society flunkies. If he wanted corporations to go untaxed and unregulated while rich people drain the treasury of all its revenues for infrastructure, he would have been just as happy with another Bush.
And, yet, these folks are still convinced that Trump speaks to and for them. There’s probably a political lesson worth learning in all of this, and it might begin with going back to the fact that FDR spoke just as plainly as George W. Bush.
In fact, the only president who came remotely close to speaking as simplistically as Trump was Harry Truman who spoke at a 5.9 grade level. It’s probably not coincidental that FDR and Truman earned some real loyalty from the working classes. They spoke at something close to their level.
correction:
white working classes
and white housewives?
Do “housewives” not work?
AG
Well, FDR and Truman were popular with the working class regardless of race.
That wasn’t the point of my corrective, and I think you know that.
Suffice to say that the working classes of yesteryear endured a level of economic hardship that Trump’s base has ever known. They aren’t the same people.
. . . in fact, until I saw booman’s reply adequately making the point, I had this one cue-ing up:
So you’re saying
That doesn’t seem right.
JFC
My point is that the “working class” is used implicitly as the “white working class” which is a slight to the ~40% of the working class that is not white.
It is also a designator that a lot of Trump voters, however they style themselves, are not in any meaningful way working class.
. . . If that’s the meaning you intended your original “correction” to convey, however, I don’t think it was a resounding success. I, at least, did not get that from it.
P.S. I wouldn’t even have bothered chiming in here if not for the misplaced (in my view) apparent combativeness of
Which seemed to be deflecting the blame for your lack of clarity onto your readers. Jus’ sayin’.
why would I modify or limit the working class they appealed to when that would be inaccurate??
When all you have to express is hate, fear and grandiosity, how many words do you need?
Exactly.
These rubes are not considering arguments like “If he wanted corporations to go untaxed and unregulated while rich people drain the treasury of all its revenues for infrastructure…..” etc.
They are simply suckers driven by years of emotional conditioning by AM radio and Fox.
Maybe so, but they also like the racism, the crude insults, the bullying, the bluster and threats of violence — that feels empowering for the cultists.
Good post, Martin. At the end of reading it, I was sick with anxiety. That’s how I know it was good. I had that familiar feeling of dread and loathing I seem to have become addicted to since Trump was inaugurated. I spend way to much time on the internet these days. I can’t stop. I’m snake fascinated. There’s been a lot of research on the role of dopamine in the addictive process with gaming and social media. I wonder if there’s something similar going on with the stress hormones. This can’t be good for me. I know I’m not alone in this.
Consider how the right wing has been using FEAR! FEAR! FEAR! to motivate their base for decades.
Wetzel…
Yes.
To all of this.
Been there.
But…understanding and thus being able to avoid some of the worst purveyors of this “snake fascinated” anxiety …I love that term, by the way-thank you…can be very helpful.
See my most recent post about (among other things) bot work for a more thorough understanding of your toxic anxiety.
I personally:
1-Never ever watch any trance-producing TV news, and only listen to news radio in a consciously investigative manner. And I always either turn off the sound and/or look away from all ads. They are there to further manufacture consent, not just for profit.
2-Never go on Twitter.
3-Never use Facebook for other than professional…I’m a musician…information.
4-Get most if not all of my “news” information from:
1-Google News
2-Drudge Report
and
3-Counterpunch
That way I get a good overview of the whole hustle. I unquestioningly “believe” almost none of it.
Once you realize the scope of the whole false news system…on almost all sides of every question…it has a calming effect. We really have only one enemy now.
The lies.
Bet on it.
Later…
AG
Republicans are racist and anti-intellectual by nature. The Laugher Curve, supply side economics, and religion require the repudiation of empiricism and critical thinking. The tribe is now a cult.
. . . punning?)
In the 19th century, the hardscrabble miners in the west, in setting up towns, would make sure there were plenty of drinking establishments and roosts for soiled doves – and host traveling theater companies, solo renditions of famous passages in plays or speeches by itinerant actors. Ghost towns feature opera houses – it was some kind of peak project in the communities. Church – emphasis on memorizing passages, and listening to long, long sermons. Political speeches were measured in hours, and valued for flowery language and metaphor, not Strunk & White units.
Have we slid a long way or what?
BTW what is the obsession with “having a beer” with dry drunks or the personality-disordered? This is just weird but it seems like a thing. Does anyone want to have a beer or 20 with our latest supreme court justice? I didn’t think so. Not likely dry (“I like beer”).
We were far closer to our European roots in those days, and those were aristocratic societies that had a deep respect for culture. This was what civilization WAS, and such ideas still had some purchase on the new nation. There was even an urge by “regular folks” to incline towards the behaviors of the cultured elites, hence the opera houses in ghost towns. Hell, every major American city attempted to set up symphony orchestras in the 1880s to try to play the latest works by Brahms! People forget that classical music was still a major part of American culture up to even the 1960s. Toscanini was broadcast every week, as was the Metropolitan Opera. It was a culture that loved baseball but didn’t denigrate Beethoven.
The modern “conservative” movement necessarily had to engage in a massive self-retardation project in order to create the cruel and egocentric reactionary barbarians that populate the nation today, delighting in Der Trumper’s every sadistic utterance. It also had to destroy the idea of respecting specialized expertise and the humble acknowledgement of ignorance that a functioning democracy requires. Now every goof with a smartphone thinks he knows more than anyone on practically every topic under the sun, from climate change to tax policy. They don’t know what a Shi’ite is but they know “torture works!”—and these are their candidates! To indicate to someone that they don’t know what the fuck they are talking about is now insufferable “elitism” and “we won’t take it anymore!!”
But unfortunately reality and the laws of physics don’t line up with braindead “conservative” claptrap, so a society in thrall to rightwing bullshit is doomed to fail. That’s where we’re at now, awaiting gravity to finally prevail. For us, it will be the laws of nature, economics and public finance that will bring on Gotterdamerung. But willful barbarians are extremely hard to re-civilize….most likely they will double down on manifest ignorance, even in the face of calamity.
“It was a culture that loved baseball but didn’t denigrate Beethoven.”
and
“The modern ‘conservative’ movement necessarily had to engage in a massive self-retardation project in order to create the cruel and egocentric reactionary barbarians that populate the nation today, delighting in Der Trumper’s every sadistic utterance.”
Thank you, euzoius!!!
Precisely.
AG
Not only closer to our European roots but a good percentage of those miners &al were European immigrants. I’m not sure I buy that that was the reason, tho. I think I should make the time to go back and read some deTocqueville & think about my own family history a little. I still think our own culture made some kind of radical change, which I think you are talking about here
Do you mean that the “conservative” movement made a conscious effort to reprogram its constituency, or grow it? I’m not sure about it, but if it’s true, then it seems to me that it’s hard to avoid a conclusion that free speech isn’t free and culture has to be regulated in some fashion. On the other hand – did the same thing happen to the non-conservatives, or not? Are we in our own project?
If we aren’t, why not?
BooMan, after seeing your link to Greg Sagan last night, we added him to our Act Blue donations group on Balloon Juice.
If anybody here wants to make The Loneliest Democrat In America feel a little less lonely, I hope you’ll go to this page at Balloon Juice, click on the thermometer and then select Greg Sagan rom the list of names.
https:/www.balloon-juice.com/2018/10/08/custom-made-for-two-lonely-people-like-me-and-you
BooMan, if you wanted to give Greg Sagan his own thread, one more time, maybe it would make a difference.
Better directions: once you click the thermometer, you have to click the tiny link that will give you the list of candidates so you can select one or more in particular, rather than your donation being split between all of them.
It’s not that hard, though, if you are inclined to show this guy some love.
You sound very elitist here, but I think you are correct:
And Obama spoke like a college professor (duh!) and that may be why he didn’t connect. It’s Revealed Truth to blame racism but then why was Jimmy carter similarly reviled? Based on your excellent article I’d say because both came across as “talking down” to working people.
I went to college and grad school for seven years. Professors sound natural to me. But I learned not to mention going to college when I had to return to the blue collar world. Even Engineering is suspect there.
He didn’t connect because he had a tendency to let important things lapse, like movement building, or taking somewhat radical or controversial steps like shutting down Guantanamo for good, or giving the generals a hard drop-dead date in loser situations like Afghanistan. No bankers were harmed in making this economy work again. He didn’t sell the recovery act well enough.
He did what he did well under the circumstances, like ACA. He actually got this up and running. A lot of other leaders sank into quicksand when they tried to do it. Yet he got zero credit for it – even negative. Despite his election wins he did absolutely nothing successful in marketing his own work. This is a puzzle.
Mr Trump is clearly doing the opposite strategy, accomplishing marginally but campaigning continuously. Don’t know if that works yet.
I think it does work, not that I approve, just like dishonest advertising works.
Back in the day people said that this was the difference between a politician and a statesman.
Trump is an amateur politician, so we were all surprised at his successes. We forgot that although he is an amateur politician, he is an expert charlatan.
The lines do blur. I remember a quote, but I forget from where, “In Chicago the businessmen are politicians, the politicians are gangsters and the gangsters are businessmen.” If TarheelDem were still here, I’m sure he would remember.
People don’t like to feel they are being talked down to. That’s not really a shock. And keep in mind that there are more kinds of elitism than that created by wealth. I knew wealthy people (not Trump wealthy, but big wheels where we lived) who were plain-spoken and appealing. And I knew people who were money-poor and culture rich who could be real jerks about it.
Look, everything some of you are saying is true. The fear thing. The bigotry[] thing. And so on. And for being so hot on calling liberals “snowflakes” these folks really need to be coddled sometimes.
But.
There ain’t nothing wrong with having “the common touch.” Bill Clinton had it. LBJ had it. What other Dem politician of a national stature has had it in the last 40 years? Biden? I don’t recall enough about Jimmy Carter’s time to say if he did, but I suspect so. Obama didn’t, to my mind, but he was so appealing in other ways (and had the good fortune to come along in the wake of the disastrous W) he didn’t have to have it.
We constantly forget that not everyone pays attention to politics 24/7. And that even those that vote regularly often only really check in close to elections. AND that a ton of people don’t talk fancy. Being able to shift gears, and talk about big things in smaller words would do liberalism a world of good. It would sure as hell go a long way towards puncturing this notion of liberal elitism (which is a thing, despite trying to help ordinary folks instead of corporations).
BTW, I’m not suggesting we should be nice to Nazis. Or compromise on ideals. So can we skip those posts? This is more about marketing than product.
[
] I like bigotry ’cause it save typing out racism, ethnocentrism, homophobia, sexism, etc etc
Accidentally bolded some stuff there, sorry. Is there an edit? I feel stupid that I can’t find it.
No edit function, alas. Always safer to hit the Preview button before posting, just in case.
. . . It doesn’t exist.
Well, being phony about it doesn’t help either.
Current IL Governor Rauner wears checked shirts and blue jeans when campaigning downstate. He also drops his g’s trying to sound folksy and homespun dagnabit! But he can’t hide what he is – a Wall Street hedge fund shark.
I haven’t had a lot of experience with country people, just summers as a boy on a working farm in rural Michigan. But I know they hate phonys and people whining that their problems are due to someone else (Madigan! Madigan! Madigan!).
FDR spoke in plain simple words, but his accent was pure Hyde Park (sorry -Pahk). His listeners knew that was upper class but not talking down to them. win-win
Agree, agree, agree.
I thought several times during the ’16 campaign, when I watched Hillary Clinton addressing a big crowd that it was a pity that – for whatever reasons – she didn’t or couldn’t translate the listening and interaction skills that she showed when campaigning for Senate in upstate New York, to her public speaking style.
Beto O’Rourke knows how to do it.
Trump is snowing his rally audiences (the ones that aren’t the paid rally-goers who pad out his audiences) exactly like he used to snow prospective investors in his con-job real estate projects.
It’s interesting that the culture- and rhetoric-hunger of frontier towns was brought up above. I think Trump, for all his rhetorical disconnectedness and weirdness, does satisfy some of the same desire for an emotional flow of arousing, colorful language. Successful evangelical preachers do the same. The more usual American way of speaking – at least in the northern Midwest, where I spent my early youth – is not flowery, but tends to be laconic. Trump’s got that loose, loud, opinionated, expressive New York style, and couples it with the appeals to paranoid, ignorant bigotry stoked by 40-odd years of paranoid, bigoted TV and radio. It’s sure-fire flimflam.
The Democrats have made very poor use of language. The reference to the training manual is excellent. We’ve had candidates that are rich and products of a higher education that just don’t know how to talk to people that are not from that same back ground.
We need those smart people to learn how to talk – not speak.
While I’m at it the Democrats need to stop spreading the Republican propaganda by using their language.
For instance never say “Right to Life”. Always say “Forced Birth”.
Never say “Right to Work”. Always say “Anti Worker”.
When I say always I mean the folks on MSNBC like Rachel Maddow.
Finally, please come up with better language than the horrible “Net Neutrality”. Never say that. Say “Free Net”.
“Medicare for All” is great. Thank God for that one.
Language is important. Thanks for this article.
Stop using the term conservative and start calling them what they are: regressives. Make them own it and defend themselves.
Yeah – I like that.
I’ve been in “discussions” with conservatives and used the Forced Birth term. Most of them got it right away. One of them actually said, “Who is forcing anybody to give birth?”.
What a great opening in a discussion.
I started with “You.” and went from there.
Sorry – should have said Regressives.