How does one detect liberal bias?  Kenneth Tomlinson, chairman of the Corporation for Public Broadcasting has the answer to that question:

Without the knowledge of his board, the chairman, Kenneth Y. Tomlinson, contracted last year with an outside consultant to keep track of the guests’ political leanings on one program, “Now With Bill Moyers.”

So simple!  Merely track the guests on one of the most liberal leaning shows on PBS and then use that to paint the entire network as bereft of balance.  Brilliant!  PBS is in the White House cross hairs; their lining up wingers to smash it like every other social program they despise.  But what happens when your pronunciations of bias conflict with reality?
Tomlinson’s decree is not the first time the Corporation for Public Broadcasting has attempted to hang the label of liberal on PBS.  The CPB hired its own pollsters in 2003, looking for statistical backup for it allegation of bias:

More than half of those surveyed believed that PBS news and information programming was more “trustworthy” than news shows on the commercial networks, including ABC, CBS, NBC, Fox, and CNN (while between 6 and 15 percent found PBS programming less trustworthy).  Similarly, more than half of those surveyed believed that PBS provided more “in-depth” news and information programming than the networks (compared to between 17 and 24 percent who thought such programming was less in-depth).  Only about 8 percent thought that PBS’s Iraq war coverage was “slanted.”  More than a quarter of those surveyed said the reporting was “fair and balanced” (while 63 percent had “no opinion” at all).  NPR received similar results.  Few respondents believed that PBS and NPR “coverage of the Bush Administration” was “slanted” (a result that no doubt disappointed those at CPB who had formulated the question).  

Finally, more than half (55 percent) said that PBS programming was “fair and balanced,” with strong support for its “high quality programming” and as “a valuable cultural resource.”  NPR received an even higher approval rating for its programming, including perceptions that it is “fair and balanced” (79 percent of respondents).  There was also strong support for government funding of public broadcasting (with only 10 percent of those surveyed believing that the annual $1.30 per capita funding was “too much”).

Whoops!  No confirmation of perceived bias there.  Let’s try something else.  Like destruction of the agency from the inside:

Ken Ferree, the new acting president of CPB, told the Times’ Deborah Solomon this weekend that he doesn’t really know (or seem to care) much about PBS and NPR — entities whose funding he now oversees.

The CPB, of course, is responsible for allocating funds not only for NPR and PBS, but also Public Radio International. In an interview yesterday in the New York Times Magazine, Ferree, when asked what PBS shows are his favorites, admitted that “I’m not much of a TV consumer.” He then tossed off some of names of a few PBS staples, like “Nova” and “Masterpiece Theater” before admitting “I don’t know.” Ferree has also apparently tuned in once or twice to the “Newshour with Jim Lehrer,” because he confides to Solomon that “the Lehrer thing” is “slow.”

And it just keeps getting better. Asked if he perhaps prefers listening to NPR to watching PBS, he states flatly: “No. I do not get a lot of public radio for one simple reason. I commute to work on my motorcycle, and there is no radio access.”

You may recall that Ken Feree was head of the FCC’s media bureau and designer of the FCC’s attempt to change federal rules governing media consolidation.  Hmmm, the acting president of the CPB does not even watch PBS or listen to NPR.  How can he be expected to make decisions about public broadcasting if he does not even consume it?

There are also indications that the White House is aggressively inserting itself into the management of PBS:

In late March, on the recommendation of administration officials, Mr. Tomlinson hired the director of the White House Office of Global Communications as a senior staff member, corporation officials said. While she was still on the White House staff, she helped draft guidelines governing the work of two ombudsmen whom the corporation recently appointed to review the content of public radio and television broadcasts.

There is more evidence of coordination between CPB’s Tomlinson and the Bush White House:

Mr. Tomlinson has also occasionally worked with other White House officials on public broadcasting issues. Last year he enlisted the presidential adviser Karl Rove to help kill a legislative proposal that would change the composition of the Corporation for Public Broadcasting’s board by requiring the president to fill about half the seats with people who had experience in local radio and television. The proposal was dropped after Mr. Rove and the White House criticized it.

This is a typical Bushco pattern, most starkly seen in higher level regulatory agencies.  Pack the leadership of ‘rogue’ agencies with sympathetic political appointees.  Create new operating guidelines outside the agency and then insert those appointees in key management roles to implement those guidelines they had just written.  Recipe for disaster, at least in terms of the editorial independence that PBS has enjoyed until now.

Mr. Tomlinson’s efforts have not been limited to targeting Bill Moyer’s.  He was instrumental in creating a new show on PBS that has a decidedly conservative bias:

Mr. Tomlinson did help get one program, “The Journal Editorial Report,” on the air as a way of balancing “Now.” Ms. Mitchell backed the program, but public broadcasting officials said Mr. Tomlinson was instrumental in lining up $5 million in corporate financing and pressing PBS to distribute it.

Public television executives noted that Mr. Gigot’s show by design features the members of the conservative editorial board of The Wall Street Journal, while Mr. Moyers’s guests included many conservatives, like Ralph Reed, former head of the Christian Coalition; Richard Viguerie, a conservative political strategist; and Grover Norquist, president of Americans for Tax Reform.

So now we can see that allegations of liberal bias are baseless.  But that will not stop bulldozer heading for PBS:

Last November, members of the Association of Public Television Stations met in Baltimore along with officials from the corporation and PBS. Mr. Tomlinson told them they should make sure their programming better reflected the Republican mandate.

Mr. Tomlinson said that his comment was in jest and that he couldn’t imagine how remarks at “a fun occasion” were taken the wrong way. Others, though, were not amused.

“I was in that room,” said Ms. Mitchell [Pat Mitchell, president and chief executive of PBS]. “I was surprised by the comment. I thought it was inappropriate.”

Hat-tip to Susanhbu for research assistance.

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