One thing I had not considered until this morning was how your average right-wing mouth-breather reacted to the news that Frank Luntz has basically given up on being able to message the GOP over the finish line and win them back control of the White House. It must be dispiriting news, no?
Having spent his career telling politicians what the people wanted to hear, Luntz now believed the people had been corrupted and were beyond saving. Obama had ruined the electorate, set them at each other’s throats, and there was no way to turn back.
Why not? I ask. Isn’t finding the right words to persuade people what you do? “I’m not good enough,” Luntz says. “And I hate that. I have come to the extent of my capabilities. And this is not false modesty. I think I’m pretty good. But not good enough.” The old Frank Luntz was sure he could invent slogans to sell the righteous conservative path of personal responsibility and free markets to anyone. The new Frank Luntz fears that is no longer the case, and it’s driving him crazy.
I agree that Frank Luntz is “pretty good” at what he does, but what if he is right that he’s not good enough to win presidential elections for the Republicans anymore?
How much will it hurt the GOP in congressional elections if Frank Luntz isn’t working for them but is instead holed up in his mansion drinking Coke Zero and watching reruns of The Newsroom on his ten-foot plasma television?
What does it do for the morale of the right to learn that their Svengali is morose and despondent?
