Next Wednesday, PBS will air a new Bill Moyers’ program on the media’s role in selling war with Iraq to the American people. I can’t think of anyone better equipped to tackle the subject. Moyers has been doing great journalism for years. And Greg Mitchell has seen the program and gives it a big thumbs up:

While much of the evidence of the media’s role as cheerleaders for the war presented here is not new, it is skillfully assembled, with many fresh quotes from interviews (with the likes of Tim Russert and Walter Pincus) along with numerous embarrassing examples of past statements by journalists and pundits that proved grossly misleading or wrong. Several prominent media figures, prodded by Moyers, admit the media failed miserably, though few take personal responsibility.

The war continues today, now in its fifth year, with the death toll for Americans and Iraqis rising again — yet Moyers points out, “the press has yet to come to terms with its role in enabling the Bush Administration to go to war on false pretenses.”

Among the few heroes of this devastating film are reporters with the Knight Ridder/McClatchy bureau in D.C. Tragically late, Walter Isaacson, who headed CNN, observes, “The people at Knight Ridder were calling the colonels and the lieutenants and the people in the CIA and finding out, you know, that the intelligence is not very good. We should’ve all been doing that.”

At the close, Moyers mentions some of the chief proponents of the war who refused to speak to him for this program, including Thomas Friedman, Bill Kristol, Roger Ailes, Charles Krauthammer, Judith Miller, and William Safire.

There’s a shocker. If you can’t defend what you’ve done, just refuse to comment on what you’ve done.

Bob Simon, who had strong doubts about evidence for war, was asked by Moyers if he pushed any of the top brass at CBS to “dig deeper,” and he replies, “No, in all honesty, with a thousand mea culpas….nope, I don’t think we followed up on this.”

Instead he covered the marketing of the war in a “softer” way, explaining to Moyers: “I think we all felt from the beginning that to deal with a subject as explosive as this, we should keep it, in a way, almost light – if that doesn’t seem ridiculous.”

Moyers replies: “Going to war, almost light.”

Bob Simon, that is far beyond ridiculous.

Walter Isaacson [then head of CNN] is pushed hard by Moyers and finally admits, “We didn’t question our sources enough.” But why? Isaacson notes there was “almost a patriotism police” after 9/11 and when the network showed civilian casualties it would get phone calls from advertisers and the administration and “big people in corporations were calling up and saying, ‘You’re being anti-American here.'”

Big corporations dictated the coverage to other big corporations. Haven’t we been saying this for years?

The disgraceful press reaction to Colin Powell’s presentation at the United Nations seems like something out of Monty Python, with one key British report cited by Powell being nothing more than a student’s thesis, downloaded from the Web — with the student later threatening to charge U.S. officials with “plagiarism.”

I hung my head in shame the day ElBaradei revealed the Niger documents were forgeries. I just sat in front of my teevee, hanging my head in shame.

Phil Donahue recalls that he was told he could not feature war dissenters alone on his MSNBC talk show and always had to have “two conservatives for every liberal.”

Yeah…I think some of us noted this policy.

Moyers resurrects a leaked NBC memo about Donahue’s firing that claimed he “presents a difficult public face for NBC in a time of war. At the same time our competitors are waving the flag at every opportunity.”

Money talks so bullshit walks.

Moyers also throws some stats around: In the year before the invasion William Safire (who predicted a “quick war” with Iraqis cheering their liberators) wrote “a total of 27 opinion pieces fanning the sparks of war.” The Washington Post carried at least 140 front-page stories in that same period making the administration’s case for attack. In the six months leading to the invasion the Post would “editorialize in favor of the war at least 27 times.”

I think I have mentioned this.

Of the 414 Iraq stories broadcast on NBC, ABC and CBS nightly news in the six months before the war, almost all could be traced back to sources solely in the White House, Pentagon or State Dept., Moyers tells Russert, who offers no coherent reply.

Oh…I don’t know about that. Perhaps some of them could be linked back to a ‘former hill staffer’. You never know.

The program closes on a sad note, with Moyers pointing out that “so many of the advocates and apologists for the war are still flourishing in the media.” He then runs a pre-war clip of President Bush declaring, “We cannot wait for the final proof: the smoking gun that could come in the form of a mushroom cloud.” Then he explains: “The man who came up with it was Michael Gerson, President Bush’s top speechwriter.

“He has left the White House and has been hired by the Washington Post as a columnist.”

Yup. And he didn’t even mention the fun time they had making jokes about nappy haired hos and money grubbing jews.

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