If Democratic pollster Celinda Lake’s research with focus groups can be believed, the average disengaged Democratic voter isn’t that easy to mobilize. The best way to turn them away from their apathy is to give them a complicated message that turns on getting them to understand both why control of the Senate matters and that control of the Senate may be determined by the outcome of the election in their state.

That’s challenging enough, but it doesn’t work very well in states that don’t have Senate races because, in those cases, the messaging isn’t even true.

How do we get Democrats in California to turn out?

It looks like the two strongest messages are related to funding of education and the War on Women. I know that those two issues are absolutely sinking Pennsylvania Governor Tom Corbett’s reelection prospects, so it may be that it can work in other races, too.