It’s not helpful if your press secretary is hapless (Scotty McClellan), clueless (Dana Perino), or a liar (Ari Fleischer). If you want to advance your agenda, it is important that the press gives you a fair shake, and a good, competent, informed, and honest press secretary is a non-trivial factor in any administration’s success. Robert Gibbs is an excellent choice for the Obama administration. I think it’s great that the face of the administration is going to have an Alabama drawl. It might be a largely Chicago operation (which is fine by me), but it’s going to sound a bit more diverse than that.